Size Does Matter… at least for your Social Media Content!

Size Does Matter… at least for your Social Media Content!

Table of contents:

Size Does Matter…

Size Does Matter… at least for your social media content!

Content marketers are responsible for generating new, catchy, and engaging content. They also have to make sure that they post it on social media in the right size and format to get maximum attention.
There are a number of different sizes that you can choose from in social media and each one has its own advantages.

If you are looking for social media image size guidelines, this article is for you.
This guide covers the popular social networks: Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Behance, and Dribbble.

Check out this Social Media Content Size Guide by Fourmeta Agency.

Social Media Content Image Size Guide

Instagram Content Size Guide

Profile photos

It is preferred to upload a square image of 320×320 px.

Stories

It is preferred to upload images of 1080×1920 px., an aspect ratio of 9:16, and a time of 15 sec.

Carousels

It is suggested to upload:

  • Square images of 1080×1080 px
  • Portrait images of 1080×1350 px
  • Landscape images of 1080×566 px
Reels

It is preferred to design content for reels with an aspect ratio of 9:16, a time of 60 sec., and a maximum file size of 20 MB.

IGTV

It is suggested to create video content of 1080×1920 px, with an aspect ratio of 9:16, a time between  15 sec to 10 minutes, and a maximum file size of 3.6 GB with a cover image of 420×654 px.

Image with Instagram Content Image Size Guide

Facebook Content Size Guide

Profile photos

It is preferred to upload a square image of 180×180 px.

Profile cover

It is suggested to upload a landscape image of 802×312 px but consider that the smartphone size crops at 640×360 px.

Post

It is preferred to design images of 1200×630 px.

Group & Event cover

For group and event cover you should design images of 1200×628 px.

Stories

It is preferred to upload images of 1080×1920 px., leaving 14% of the top and bottom without text (250 pixels).

Facebook Ads

It is suggested to create images of 1080×1080 px.

Image with Facebook Content Image Size Guide

Twitter Content Size Guide

Profile photos

It is preferred to upload a square image of 400×400 px.

Header photos

For a header photo, you should design a landscape image of 1500×500 px.

In-stream photos

For an in-stream photo, design an image of 1600×900 px.

Card image size

For a card image size, is suggested to upload an image of 120×120 px.

Twitter Ads

For lead generation cards, upload an image of 800×200 px and for website cards is preferred to create images of 800×320 px.

Fleets

For fleets, use media of 1080×1920 px, either in JPG or PNG, or an MP4 file format of a maximum time of 2 minutes.

Image with Twitter Content Image Size Guide

LinkedIn Content Size Guide

Profile photos and Company logo

Remember to upload a square image of 400×400 px.

Profile cover photos

For a header photo, you should design a landscape image of 1500×500 px, an aspect ratio of 4:1, and a maximum file size of 8 MB.

Blog post

For blog posts choose to upload images of 1200×627 px.

Stories

It is preferred to upload images of 1080×1920 px.

LinkedIn Ads

For a company logo, for ads / spotlight, upload an image of 100×100 px.

For spotlight ads, choose an image of 300×250 px.

For sponsored content images, choose 1200×627 px.

Company Page

For the page cover, upload an image of 1128×191 px.

For the life tab main, choose an image of 1128×376 px.

For the life tab custom modules, choose an image of 502×282 px.

For the life tab company photos, choose an image of 900×600 px.

For a square logo, choose an image of 60×60 px.

Image with LinkedIn Content Image Size Guide

YouTube Content Size Guide

Profile photos and Company logo

For a profile photo, upload a square image of 800×800 px.

Wide Banner

For the banner, upload a wide landscape image of 2560×1440 px but consider that the smartphone size crops at 1235×338 px.

Thumbnail

For thumbnails, use images of 1280×720 px, either in JPG or PNG file format with a maximum file size of 2 MB.

Watermark

For a watermark, use a square image of 150×150 px, with a maximum file size of 1 MB.

YouTube Ads

For display ad, use an image of 300×250 px.

For display ad long, use an image of 300×60 px.

For overlay ad, use an image of 480×70 px.

Image with YouTube Content Size Guide

Pinterest Content Size Guide

Profile photos and Company logo

For a profile photo, upload a square image of 165×165 px.

Profile cover photos

For a profile cover banner, upload a landscape image of 800×450 px.

Pins

For pins, it is recommended to use images of either 1000×1000 px or 1000×1500 px, in an aspect ratio of either 1:1 or 2:3 with a maximum file size of 20 MB.

Infographic Pins

For infographic pins, use images of 1000×3000 px, in an aspect ratio of 1:3 with a maximum file size of 20 MB.

YouTube Ads

For app install ads, use images of 1000×1500 px.

For carousel pins and ads, use images of either 1000×1500 px. or 1000×1000 px

For shopping ads, use images of 1000×1500 px.

Stories

It is preferred to upload images of 1080×1920 px., a maximum file size of 20 MB, or 1 – 0 sec. long video with a maximum file size of 100 MB.

Image with Pinterest Content Image Size Guide

Behance Content Size Guide

Case

1400 px * infinity. Use either JPEG, PNG, or GIF file formats. Don’t forget to cut the layout into parts, so it loads faster.

Cover images

For a cover image, upload a landscape image of 808×632 px.

Profile banner

For a profile banner, it is recommended to use an image of 3200×410 px.

Profile photos

For a profile photo, it is recommended to use a square image of 240×230 px.

Image with Behance Content Image Size Guide

Dribbble Content Size Guide

Shot

For a shot, use either JPG, PNG, or GIF file format, an aspect ratio is 4:3, and a maximum file size of 10 MB.

Video Shots

It is preferred to upload MP4 videos of 1600×1200 px., an aspect ratio of 4:3, with a maximum file size of 20 MB, and a time of 24 sec.

Masthead PRO

For the masthead (pro), use either JPG, or PNG file format, an aspect ratio is 4:3, and a maximum file size of 5 MB.

Profile photos

For a profile photo, upload a square image of 400×400 px.

Image with Dribbble Content Image Size Guide

Now you are ready to assign design tasks to your designer, to create professional content, based on the standards above, for your social media channel accounts.

Don’t forget, Size Does Matter… at least for your Social Media Content!

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